Information Technology & Software
Localization Solutions

MasterWord specializes in working with customers to deploy company-wide bespoke content governance strategies with legacy infrastructure and methodologies. We understand that large organizations invest in content technology heavily, and believe that our added value lies in our knowledge and expertise in creating greater ROI by helping to increase content leverage across internal departments. We do this by ensuring that workflows to facilitate continuous localization are optimized to deliver more consistent content and enhanced user experience.

MasterWord's Software Localization Solutions

Once you have made the decision to deliver content to customers, partners, and associates in their respective languages, there are many options to ensure a continuous flow of information across audiences and geographies. Whether you are involved in content authoring, translation, management, or publishing, MasterWord has the expertise, knowledge and capability required to deploy the most efficient localization strategy suited for your needs and requirements.

Internationalization

Internationalization (often referred to as i18n) is an integral and fundamental step of the localization process to adapt a product for a global audience. It is often more complex and costly than designing a world-ready deliverable in that it retrofitting and re-engineering a product to meet the culturally-focused requirements and expectations.

Design to remove barriers to localization and global deployment: enabling Unicode; handling of legacy character encodings; addressing concatenation; etc.
Externalization of localizable strings from source code to guarantee that localized alternatives are loaded according to the user’s preferences.
Usability and Functionality Testing to ensure that the content behaves as intended in the localized version.
Develop features for future localization: markup in DTD for bidirectional text and language identification; CSS support for vertical text or non-roman typographic features.
Code to support local preferences through the inclusion of predefined localization data and user requirements (date and time formats; local calendars; number formats and numerical systems; sorting of lists, personal names; forms of physical addresses; etc.

Rich Media

Rich Media is used to make content stand out and create an enhanced experience for the user. MasterWord Services’ approach to Rich Media localization includes dubbing, subtitling, and Rich Media services, whether your assets are part of games, feature films, episodic series, documentaries, new media, or corporate training.

Contact your MasterWord services Rich Media expert for:

Dubbing: Casting; Voice Over; Dubbing; Lip Sync; AI-based Synthetic Voice.
Subtitling: Creation; Quality Assurance; Conformance; Metadata Processing; Closed Captions.
Distribution: Master QC; Encode, Conform, Compliance Editing

Connectors

Continuous localization supports extensible content workflows and helps differentiate a global brand in the way it communicates with users worldwide. Corporations create and store content using a multitude of platforms, often resulting information living in “buckets” preventing leverage across departments; consistency of brand messaging and above all unrealized ROI. Likewise, today’s structured content enables frequent updates and reinforces the need for incremental and flexible localization processes. MasterWord Services possesses in-depth expertise in implementing content connectors to support your global content governance.

Here are some of the main advantages of a fully integrated content infrastructure:

Automated identification and transfer of new content to the translation platform to ensure continuous flow of global content and shorter time-to-market.
Centralization of content functions to better maximize ROI on legacy content infrastructure and minimize additional capital expenditure.
More consistent content across geographies which help avoid global brand dilution.

Software Content Solutions

Content is the most valuable asset to your branding. It is how you represent your solution and your value proposition. Your content constitutes the building blocks of your customer’s journey and sets you apart from the competition. In an age where content is omnipresent, it is crucial to build a strategy to ensure easy and immediate access to all. Regardless of processes, platforms and languages, MasterWord’s Content Solutions will guide you in charting the path to relevance and coverage. Your content is your corporate voice; let us help you find it!

Interpreting Services

Whatever your spoken or sign language communication needs may be, MasterWord has a solution for each setting and encounter. Explore the many interpreting options offered by MasterWord.

Remote Interpreting

MasterWord’s team of professional and technically qualified language professionals can help your technical support team communicate with non-English speaking users and administrators, as well as provide language support to your marketing and operational teams during virtual meetings and events.

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In-person Interpreting

Whether you are negotiating an international project or collaborating with multilingual, multicultural teams, MasterWord offers comprehensive in-person interpreting solutions for national and international business meetings, conferences, and product launching events.

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