Content is the most valuable asset to your branding. It is how you represent your solution and your value proposition. Your content constitutes the building blocks of your customer’s journey and sets you apart from the competition. In an age where content is omnipresent, it is crucial to build a strategy to ensure easy and immediate access to all. Regardless of processes, platforms and languages, MasterWord’s Content Solutions will guide you in charting the path to relevance and coverage. Your content is your corporate voice; let us help you find it!
Content Governance consists of processes to drive content to create greater customer engagement. We help our customers achieve these objectives through careful deployment and implementation of suitable methodologies and platforms to author, manage, localize and publish content. We see three main objectives in effective Content Governance:
Selecting the right content technology platform can prove overwhelming, particularly when it involves multiple audiences in various geographies. Our content experts are trained to provide the guidance necessary to fully exploit solutions in place and recommend suitable technology platforms and features to achieve your goals and objectives of content relevance and influence. MasterWord remains technology agnostic and is committed to helping customers customize content methodologies that are best suited for your business.
Advances and developments in machine translation (MT) technology over the years have made Automated Translation an integral element of every corporation’s content strategy. However, not all MT is created equal. To improve the outcome of your content localization strategy, our industry subject matter experts will help you:
Voice technology is increasingly permeating every facet of our lives. MasterWord is involved in multiple projects ranging from production of customized foundation data for AI applications to automated text-to-speech workflows for localization of eLearning and overall content accessibility. Upon assessment of your requirements, our experts will design a bespoke solution to support your specific needs for voice technology.
Linguistic and usability testing is typically the last, but by far the most important step of a full–fledged localization project. On the one hand, preliminary testing will help ensure that a product or piece content is ready for a specific target language or group of users. On the other, usability testing will validate that the localization process is successful and meets the requirements of the intended users, wherever they hail from.
Needs, expectations, and practices vary greatly depending on audiences. In preparation for a successful localization engagement, our experts will help you explore the relevance of your product/solution for market expansion and navigate the complexities of customer sentiment.
MasterWord offers comprehensive healthcare language and communication access solutions and works with our clients to ensure better outcomes, while reducing costs, readmission rates, liability risks, and barriers to quality care.