BANKING ON DIVERSITY:

Marketing banking & Financial Products to Diverse Ethnic Groups and Serving Multicultural Consumers

Our white-papers are free to download and distribute. Feel free to share our entire library or individual papers through the dedicated social media icons.

EXECUTIVE SUMMARY

The population explosion and geographic dispersion of multicultural consumers are key drivers of diversity and evolving buying behavior. Multicultural consumers are rapidly becoming the core of the U.S. population. Ethnically diverse consumer groups in the U.S. now represent a combined buying power of 3.9 trillion U.S. dollars. At the same time, with more than one out of every 12 people in the U.S. speaking English less than “very well”, limited English proficient consumers remain underserved and often excluded when it comes to banking and financial products. Thus, the retail banks and credit unions that learn how to hyper-target each customer segment in this multicultural economy and focus on personalizing every interaction will benefit greatly. This white paper offers an insight into the changing consumer demographics and provides usable strategies for marketing to, doing business with and addressing the unique communication needs of multicultural consumers.

BANKING ON DIVERSITY: Marketing Banking & Financial Products to Diverse Ethnic Groups and Serving Multicultural Consumers

Published: April 20, 2019
Author(s): MasterWord®

Please enter your information below to download a complimentary copy of the white paper.