BetterUp achieves strong competitive advantage through localization

“For us, localization is both an enabler and a differentiator,” said Ella Pętlicka, Localization Program Manager at BetterUp. “It allows us to offer full support to our international members. It also gives us a strong competitive advantage as we are the only company that offers one-to-one, personalized coaching at scale in 30 languages across 62 countries. And we are not planning to stop there!”