There is a high probability you have seen the iconic graphic that has been going viral lately with the quote, “Keep Calm and Carry On.” As it would turn out, this popular poster is not just a random frivolous gimmick circulating but rather a historical British government propaganda piece.
During the beginning of World War II, the government of the United Kingdom decided to have posters designed to boost public morale. There were three of posters created, and this one was a limited distribution to be used only during times of invasion or oppressive crisis. For this reason, the poster carrying the words, “Keep Calm and Carry On” is the least known of that series.
A copy of this poster later surfaced in a second-hand book store in Alnwick, Northumberland, in 2000. Upon constant consumer interest in the poster, the book store owners took on an entrepreneurial spirit and decided to have copies made for sale. The poster eventually found its way online where it went viral and have since been edited by numerous design savvy individuals as parodies.
We, too, have adoration for this positive message. With that in mind, this is our suggested usage of the quote because everyone deserves an occasional boost in morale.